One of the earliest records of Kochi’s drinking culture appears in Tosa Nikki (The Tosa Diary), written in the Heian period (10th century) by the poet Ki no Tsurayuki.

In the diary, he describes sake parties in Tosa where: people of all social classes—adults and even children—were drunk together.

This passage suggests that, even more than 1,000 years ago, sake in Kochi was not reserved for elites or special occasions.
It was something shared openly, bringing people together regardless of status.

Through later periods, stories continued to appear:

・People secretly drinking despite prohibition laws
・Local rulers known for their strong tolerance for alcohol

Over time, this culture of drinking naturally developed into a culture of making sake.

Why Kochi Sake Tastes the Way It Does

Most Kochi sake shares several defining characteristics:

・Clean, abundant water from rivers such as the Niyodo and Shimanto
・A warm climate and rich natural environment
・A strong tradition of enjoying alcohol with food, not on its own

Because of this, Kochi sake is generally described as dry, clean, and refreshing.

Rather than strong sweetness or heavy aromas, Kochi sake is designed to:
・Match seafood and local cuisine
・Be easy to drink over a long meal
・Encourage conversation and shared enjoyment

In short, Kochi sake is not about showing off—it is about eating well and drinking together.

18 Sake Breweries, 18 Different Personalities

Kochi Prefecture is home to 18 sake breweries, each reflecting its local water, rice, and philosophy.

Below is a concise introduction to every brewery, written to help you quickly find one that suits your taste.

All 18 Sake Brands in Kochi

Minami

A small brewery using underground water from the Yasuda River.
Dry and clean, yet layered with gentle sweetness and depth, making it especially appealing to experienced sake drinkers.

Suigei

One of Kochi’s most iconic breweries.
Its sharp, dry profile pairs exceptionally well with fish and seafood, making it an ideal introduction to Kochi-style sake.

Bijofu

Brewed with extremely soft water, resulting in an exceptionally smooth and balanced sake.
Its gentle character and wide lineup also make it approachable for beginners and casual drinkers.

Kameizumi

Known for its fruity aroma and elegant flavor profile.
Often favored by wine lovers who are exploring sake for the first time, especially when served chilled.

Kure

One of the oldest sake breweries in Kochi Prefecture.
Dry in style, yet rich in rice flavor with a well-balanced acidity that appeals to those who enjoy depth and structure.

Tosatsuru

A legendary name that helped establish Kochi’s reputation for dry sake nationwide.
Meticulous rice polishing and precise brewing result in a refined, classic expression of Kochi sake.

Takiarashi

Brewed with water from the Niyodo River system, known for its exceptional clarity.
Clean, smooth, and unobtrusive, it is especially well suited for enjoying alongside meals.

Tsukasabotan

A historic brewery said to have been favored by Sakamoto Ryoma.
Its elegant dryness and refined aroma offer a taste of Kochi’s sake heritage.

Momotaro

Specializes in sake that shows its best character when gently warmed.
Slightly sweet and mellow, it provides a comforting and approachable drinking experience.

Bunkajin

Produced with minimal filtration to preserve freshness and liveliness.
Light, fruity, and refreshing, it is particularly appealing to those new to sake.

Akitora

A small-scale brewery dedicated to traditional craftsmanship.
Its full-bodied dry sake delivers strength and character, appealing to drinkers who enjoy bold flavors.

Keigetsu

Uses locally grown rice cultivated in terraced fields.
With styles ranging from dry to extra-dry, it is designed to complement everyday meals.

Mishio

Created to highlight the differences between sake rice varieties.
Brewed under identical conditions, the lineup invites drinkers to explore how rice alone shapes flavor.

Ryuso

A sake inspired by a local dragon legend and made entirely with Kochi-grown ingredients.
Its balanced structure and elegant aroma make it suitable for special occasions.

Fujimusume

Made exclusively with Omachi rice.
Soft and gently expressive, it also reveals added complexity when enjoyed warm, particularly in winter.

Yamada Daiko

Characterized by clean acidity and mild dryness.
Easy to enjoy in relaxed settings, whether with snacks or casual meals.

Kikusui

An extremely clean, water-like dry sake.
Its purity and restraint pair especially well with seafood and simple dishes.

Dabadahiburi (Chestnut Shochu)

While not sake, this chestnut-based shochu is one of Kochi’s most famous spirits.
Sweet and aromatic, it offers an inviting alternative for those who prefer something different from sake.

Final Thoughts: Sake That Brings People Together

Kochi sake is known for being:

・Not overpowering
・Easy to drink with food
・Made for sharing

Rather than focusing on technique or prestige, Kochi’s sake culture values connection.

Don’t overthink it.
Enjoy it with good food, good company, and an open heart.

Eat well. Drink together.
That’s the Tosa way.

The post Japanese Sake in Kochi: 18 Breweries, 1,000 Years of Drinking Culture first appeared on [Kochi Prefecture Official]The comprehensive website 'Kochike's 〇〇' provides all sorts of information about Kochi Prefecture..

When people think of downtown Kochi, the first place that comes to mind is Obiyamachi Shopping Arcade.
This lively covered street is lined with everything from long-established shops to trendy cafés and restaurants. It’s also located near the famous Sunday Market, held every week along the main street, making it a bustling spot for both locals and tourists.

Avenue Building – The Landmark of Obiyamachi

One of the best-known landmarks in Obiyamachi is the Avenue Building, operated by Hirosue Hardware Store, which was founded in 1893 (Meiji 26).
You’ll recognize it right away — it’s the building with the McDonald’s on the first floor and a giant Ultraman statue standing by the escalator entrance.

In this article, we’ll take a closer look at the Avenue Building, a local hotspot attracting young residents, tourists, and international visitors alike.

Shops Inside the Avenue Building

1F — McDonald’s Obiyamachi Branch

A familiar favorite! This McDonald’s is always busy with students and shoppers taking a break.

1F — Baskin Robbins (31 Ice Cream) Obiyamachi Avenue Branch

A colorful ice cream shop offering fun seasonal flavors.

1F — Paper message Obiyamachi & tonari

A stationery and design shop where you can create custom cards, business cards, and paper goods, even from just one sheet! Perfect for those who love creative paper items.

2F — Donguri Kyowakoku Kochi (Ghibli Store)

A dream come true for Studio Ghibli fans!
This shop is packed with official Ghibli character goods and whimsical items from movies like My Neighbor Totoro and Spirited Away.

© Studio Ghibli

2F — m.i.x! & Ultraman Shop Kochi

From the nostalgic original Ultraman to the latest Ultraman Omega, this shop offers a wide range of character merchandise loved by fans of all ages.

© Tsuburaya Productions Co., Ltd.

2F — Dream Capsule Kochi Avenue

A capsule toy paradise with about 400 gachapon machines!
The lineup changes regularly, so there’s always something new to discover each time you visit.

3F — Zakka ZOO
3F — Mot-Co Men’s Hair Salon Kochi Obiyamachi
3F — AGA Skin Clinic

Facility Information

Avenue Building

Address: 1-13-23 Obiyamachi, Kochi City, Kochi Prefecture

Phone: +81-88-822-4411

Mail: avenue@etude.ocn.ne.jp

The post Kochi’s Pop-Culture Spot: Ghibli, Ultraman & Capsule Toys All in One Building first appeared on [Kochi Prefecture Official]The comprehensive website 'Kochike's 〇〇' provides all sorts of information about Kochi Prefecture..

What is Kochi? And why does it matter?

Kochi is a prefecture in southern Japan, located on the island of Shikoku.
It’s known for its beautiful mountains and rivers, fresh local produce, traditional crafts, and warm-hearted people.

But here’s the challenge — Kochi is not easy to visit.

・By air: about 1 hour from Osaka Itami Airport to Kochi Ryoma Airport
・By train: around 3.5 hours from Osaka (Shinkansen + limited express)
・By car: about 4 to 5 hours drive

That’s why Super Local Shop TOSATOSA is so valuable.
It brings the flavors, craftsmanship, and culture of Kochi directly to the heart of Osaka.

Explore Kochi, Japan: 7 Must-Visit Attractions and What Makes It Unique

What is Super Local Shop TOSATOSA?

Super Local Shop TOSATOSA is an official antenna shop operated by Kochi Prefecture Government.
Located just 1 minutes from JR Osaka Station, with easy direct access, it introduces people to Kochi’s best: local foods, drinks, crafts, and tourism.

Inside, you'll find a bright, open space filled with carefully selected products.
TOSATOSA is not just a place to buy souvenirs — it's a chance to experience authentic, small-scale, high-quality goods from rural Japan.

More than a store – a cultural experience

TOSATOSA offers a curated selection of Kochi's regional specialties:

・Food and drink items made with local ingredients
・Traditional handicrafts from rural workshops
・Seasonal displays and featured products from different towns
・Special events, tastings, and pop-up booths on weekends

Many visitors describe it as a “mini Kochi” in the middle of Osaka — and for good reason.

Recommended Items

We asked the shop manager, Mr. Komatsu, who has been with TOSATOSA since day one, to introduce some of her top recommendations. Here are three popular items worth trying:

Shiokenpi (Salted Sweet Potato Sticks)

A Kochi-style snack made from thinly cut sweet potatoes, deep-fried until crispy, then coated with a light sugar glaze and sprinkled with sea salt.
The result is a unique sweet-and-salty flavor that’s crunchy, addictive, and surprisingly sophisticated.

Gokkun Umajimura Yuzu Drink

Produced in the small village of Umaji, this drink is made with just yuzu juice, spring water, and a touch of honey.
Refreshing, lightly sweet, and not too sour, it showcases the purity of Kochi’s famous citrus. It’s especially popular among people who want a natural, non-carbonated drink.

Dashi Soy Sauce

Dashi Infusion Soy Sauce Bottle
This product contains sticks of dried bonito inside the bottle.
Just pour in your favorite soy sauce, let it sit for a few days, and it transforms into dashi-infused soy sauce.

No need for cooking or additives — just natural ingredients doing their magic.
Perfect for people who love making things their own way, the Kochi way.

Manager’s Recommendation: seared bonito and yuzu ponzu

One of the most beloved food traditions in Kochi is katsuo no tataki (bonito seared over straw flame), enjoyed with a splash of citrusy yuzu ponzu.

This iconic pairing — smoky, tender slices of fish and the bright aroma of local citrus — is a staple of home dining in Kochi.
It’s not a TOSATOSA invention, but a taste deeply rooted in Kochi’s everyday life.

At TOSATOSA, you can find high-quality frozen katsuo tataki and several types of yuzu ponzu sauces.
Bring them home, serve with sliced onion and garlic, and you’ll have a traditional Kochi meal — simple, vibrant, and unforgettable.

Traditional Crafts and Handmade Goods

TOSATOSA also features handmade items from across Kochi Prefecture:

These items reflect the lifestyle and craftsmanship of rural Kochi — simple, durable, and beautiful.

Special Events and Pop-ups

sometime on weekend, different municipalities and local producers from Kochi take turns showcasing their products in-store.
These events may include:

・Seasonal product tastings (such as yuzu juice, sake, or citrus fruit)
・Direct-to-customer sales from farmers and small producers
・Tourism consultations and regional guides

Many of these events are interactive, and even if you don’t speak Japanese, the staff are friendly and happy to help. It’s a great chance to engage with “super local” Japan in a casual way.

Access and Basic Information

Store name: Super Local Shop TOSATOSA
Location: 2nd floor, KITTE Osaka, 1 minute walk from JR Osaka Station WEST Exit
Hours: Open daily from 11:00 AM to 8:00 PM 
Official website: https://www.tosatosa-kochi.com/

Final Thoughts

Super Local Shop TOSATOSA is not a typical souvenir store.
It’s a place where visitors can discover a lesser-known side of Japan — one rooted in deep local pride, handmade quality, and seasonal flavors.

If you’re in Osaka and looking for something unique, authentic, and memorable, this is a must-visit.
Whether you’re planning a future trip to Kochi, or just want to experience a taste of Japan’s rural culture, TOSATOSA offers a warm welcome.

Your journey to Kochi can start right here, in Osaka.

The post Super Local Shop TOSATOSA: Discover Kochi’s Local Food, Crafts, and Culture in Central Osaka first appeared on [Kochi Prefecture Official]The comprehensive website 'Kochike's 〇〇' provides all sorts of information about Kochi Prefecture..

Marugoto Kochi is a specialty shop and cultural hub that introduces the rich food, culture, and tourism of Kochi Prefecture, located in southern Japan on the island of Shikoku. Situated in the heart of Tokyo’s upscale Ginza district—a prime location known for shopping and sightseeing—it attracts not only tourists but also local residents and businesspeople on the go.

Just a short walk from Ginza Station and Yurakucho Station, Marugoto Kochi is a convenient stop during your Tokyo adventure.

The shop spans three floors, each offering a different experience:

・Basement Floor ("Tosa-gura"): A sake cellar offering an extensive collection of Kochi's local sake.
・1st Floor ("Tosa-ichi"): A marketplace selling regional souvenirs, fresh produce, and packaged foods.
・2nd Floor (Restaurant "TOSA DINING Okyaku"): A full-service restaurant where visitors can enjoy authentic Kochi cuisine.

Kochi Prefecture is known as one of Japan’s top regions for delicious food, thanks to its bountiful mountains, rivers, and sea. Marugoto Kochi brings these natural blessings and culinary delights to Tokyo.

Whether you're a first-time visitor or a fan of the region, Marugoto Kochi lets you enjoy a taste of Kochi—and maybe even inspires your next trip!

Explore Kochi, Japan: 7 Must-Visit Attractions and What Makes It Unique

Shop & Product Floors (1F & B1)

1F "Tosa-ichi" – A Marketplace of Kochi’s Best

Kochi is blessed with abundant agriculture and seafood. At Tosa-ichi, you’ll find fresh seasonal produce like buntan citrus, yuzu, eggplant, and ginger, all delivered directly from Kochi farmers.

You’ll also discover a thoughtfully selected variety of local products—from sauces and condiments using regional ingredients like yuzu and ginger, to savory snacks featuring Kochi’s signature fish, katsuo (bonito). For those with a sweet tooth, there are citrus-based sweets such as yuzu jelly and cookies, offering a balanced taste of both savory and sweet flavors from Kochi.

Some local favorites include:

・"Yuzu Ponzu" from Umaji Village – A tangy, refreshing citrus soy sauce made from Kochi-grown yuzu.

・"Mire Biscuit" – A nostalgic snack that’s been beloved in Kochi since the Showa era.

・"Hime Katsuo Stick" – A snack-size bonito fish product, perfect as an appetizer with drinks.

If you’re looking for the perfect souvenirs from Kochi, this article is for you.

Best Souvenirs in Kochi, Japan: Top 5 Picks and Shopping Guide

B1 "Tosa-gura" – The Hidden Gem for Sake Lovers

Head downstairs to discover a wide variety of sake from breweries across Kochi. Known throughout Japan as a region of sake lovers, Kochi is home to over 18 breweries, each producing unique local expressions of Japanese Sake (Japanese rice wine).

Popular brands include:

・Suigei (酔鯨)
・Bijofu (美丈夫)
・Tosa Tsuru (土佐鶴)
・Kure (久礼)

Each label showcases the unique character of Kochi’s pristine water and natural environment. It’s a must-visit for any sake enthusiast.

2F "TOSA DINING Okyaku" – Taste the Spirit of Tosa

The word "Okyaku" (おきゃく) means “feast” or “celebratory gathering” in the local dialect of Kochi, reflecting the region’s deep-rooted hospitality culture.

At this restaurant, diners are treated to authentic Kochi-style dishes in a warm, festive atmosphere.

Recommended Dishes:

・"Katsuo no Tataki" (Seared Bonito) – Fresh bonito fish seared over burning straw right in front of you. The outer layer is smoky and crisp, while the inside remains tender and rare.

・"Nabeyaki Ramen" (Hot Pot Ramen) – A local comfort food from Kochi, this piping hot soy-based ramen is served in an earthenware pot with a raw egg, chicken, and vegetables. Its rich flavor and cozy presentation make it a perfect choice, especially on cooler days.

・"Kochi Sashimi Set" – A selection of freshly sliced seasonal fish from Kochi, known for its pristine waters and rich seafood heritage. Served with soy sauce and wasabi, this assortment showcases the delicate texture and umami of the region’s premium sashimi-grade fish.

The restaurant operates during lunch and dinner hours, and also offers sake-paired set courses for an enhanced experience.

Events & Travel Info – Your Gateway to Kochi

Marugoto Kochi also serves as a tourist information center. Inside, you’ll find brochures, travel maps, and a consultation counter for planning your trip to Kochi. Staff are happy to help with recommendations.

Weekend events, seasonal fairs, and product demos are often held, offering hands-on opportunities to experience the charm of Kochi throughout the year.

Access, Hours & Basic Info

Address: 1-3-13 Ginza, Chuo-ku, Tokyo (Aube Premier Building)
Nearest Stations:
・1 min walk from Ginza-itchome Station (Tokyo Metro Yurakucho Line, Exit 3)
・3 min walk from JR Yurakucho Station
Access Tip: Ginza is in central Tokyo, just about 5 minutes from Tokyo Station by train.

Opening Hours:

・SHOP(1F & B1): 10:30 AM – 7:00 PM
・Restaurant(2F) :
　Lunch: 11:00 AM – 3:00 PM
　Dinner: 5:00 PM – 9:00 PM (Last Order applies)
Closed: Open daily except during the New Year holidays.

In Summary – A Full Kochi Experience in the Heart of Tokyo

Marugoto Kochi is more than just a souvenir shop—it’s a hands-on experience where you can immerse yourself in the flavors, culture, and hospitality of Kochi Prefecture.

It’s a perfect stop for first-timers wanting to know more about Kochi, or for locals and expats missing a taste of home. Whether you're planning a trip or simply indulging in delicious food and sake, Marugoto Kochi is a destination worth visiting.

If you’ve never been to Kochi, this might be your gentle nudge to make it your next travel destination!

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Located in the heart of Kochi City, just a short walk from popular landmarks like Kochi Castle and Harimaya Bridge, Hirome Market is the ultimate destination for immersing yourself in Kochi’s unique food culture. Since its opening in 1998, this vibrant spot has become a favorite for both locals and visitors alike.

With nearly 70 shops, including restaurants and souvenir stalls, Hirome Market offers an incredible variety of dishes to savor. Grab something delicious from one of the many food stalls and enjoy your meal at the communal tables scattered throughout the market.

During peak hours, you might share a table with locals or fellow travelers sparking friendly conversation. Don’t be surprised if someone asks, “Where are you from?” or “What have you tried so far?” It’s all part of the Hirome Market charm!

The market opens early, and daytime drinking is a popular pastime among locals, adding to its laid-back, lively atmosphere. From the buzz of shared tables to the aroma of fresh seafood, Hirome Market captures everything that makes Kochi special. 

General Information about Hirome Market

Operating Hours:
Monday–Saturday: 10:00 AM – 11:00 PM
Sunday: 9:00 AM – 11:00 PM
(Note: Hours may vary by shop.)

Closed:
Open year-round, with occasional closures for events like New Year's holidays.

Access:

By Foot: 15 minutes from JR Kochi Station.
By Tram: 3 minutes from the Tosaden tram stop “Ohashidori.”
By Bus: Approximately 40 minutes by bus from Kochi Ryoma Airport.

How to Get to Hirome Market

If you’re walking from the Harimaya Bridge Tourist Bus Terminal, here is the route:

1.  Start at the terminal on the eastern side of downtown Kochi.

2. Head west, passing iconic landmarks like Harimaya Bridge and Kochi Castle.

3. Stroll through the Harimaya Bridge Shopping Street, then continue through Kyomachi Shopping Street and Obiyamachi Shopping Street

4. After about 20 minutes, you will spot Hirome Market on your right.

How to Use Hirome Market

Step-by-Step Guide:

1. Choose your food or drinks from any of the stalls and pay at the counter.
2. Some shops will deliver your food to your table when it is ready. To make it easier, note your table’s location or number (clearly marked on each table).

3. Most stalls only accept cash only, so be sure to have enough yen on hand!

4.When you are done eating, you can either dispose of your items at the designated cleaning areas or simply leave your dishes on the table—market staff will take care of them.

Recommended Foods at Hirome Market

Yairo-tei

What to Try: Katsuo no tataki (seared bonito) and fresh bonito sashimi, paired with izakaya-style dishes.
Hours:
Monday–Saturday 10:00 AM – 9:20 PM
Sunday 9:00 AM – 9:00 PM
Closed: Follows Hirome Market’s irregular closure schedule.

Tsukasa Shokudo

What to Try: Traditional Kochi dishes, including their must-try katsuo no tataki(seared bonito) and other unique local specialties.
Hours:
Monday–Saturday: 11:00 AM – 9:00 PM
Sunday: 9:00 AM – 8:00 PM
Holidays: 10:00 AM – 9:00 PM
Credit Cards: Accepted

Myojinmaru

What to Try: Katsuo no tataki(seared bonito) grilled right in front of you, over straw flames for an unforgettable flavor.
Hours:
Monday–Saturday 11:00 AM – 9:00 PM
Sunday 10:00 AM – 9:00 PM

Yasubee

What to Try: Crispy, bite-sized gyoza dumplings—perfectly paired with a cold beer.
Hours:
Monday–Saturday: 12:00 PM – 9:00 PM
Sunday and Holidays: 11:00 AM – 8:00 PM
Closed: Irregular.

Other Dining Options

Hirome Market is not just about Kochi’s local specialties—it also offers a diverse array of international flavors. From Indian curry to matcha desserts, the market ensures there is something to satisfy every palate.

Souvenirs at Hirome Market

Searching for the perfect gift? Hirome Market offers a wide selection of memorable souvenirs:

• Katsuo (bonito) products, sweet potato snacks (Imo-Kenpi), traditional sweets, condiments, Japanese sake, tea, and yuzu-flavored drinks.
• International eats including Indian curry and matcha desserts, ensuring something for everyone.

Many shops offer English menus or have staff ready to assist, so don’t hesitate to ask!

Tips for Visitors

Many stalls at Hirome Market provide English menus or have English-speaking staff. If you are unsure about something, just ask—locals are happy to help!

Why Visit Hirome Market?

Hirome Market is not just a food court—it’s a lively heart of Kochi’s culture. From chatting with locals to savoring fresh seafood or browsing unique souvenirs, every moment here is a memorable adventure. Grab a seat, try something new, and soak up the vibrant atmosphere of this one-of-a-kind destination.

The post Hirome Market: Kochi’s Vibrant Culinary Hub first appeared on [Kochi Prefecture Official]The comprehensive website 'Kochike's 〇〇' provides all sorts of information about Kochi Prefecture..