Kochi’s Pop-Culture Spot: Ghibli, Ultraman & Capsule Toys All in One Building

When people think of downtown Kochi, the first place that comes to mind is Obiyamachi Shopping Arcade.

This lively covered street is lined with everything from long-established shops to trendy cafés and restaurants. It’s also located near the famous Sunday Market, held every week along the main street, making it a bustling spot for both locals and tourists.

Avenue Building – The Landmark of Obiyamachi

One of the best-known landmarks in Obiyamachi is the Avenue Building, operated by Hirosue Hardware Store, which was founded in 1893 (Meiji 26).

You’ll recognize it right away — it’s the building with the McDonald’s on the first floor and a giant Ultraman statue standing by the escalator entrance.

In this article, we’ll take a closer look at the Avenue Building, a local hotspot attracting young residents, tourists, and international visitors alike.

Shops Inside the Avenue Building

1F — McDonald’s Obiyamachi Branch

A familiar favorite! This McDonald’s is always busy with students and shoppers taking a break.

1F — Baskin Robbins (31 Ice Cream) Obiyamachi Avenue Branch

A colorful ice cream shop offering fun seasonal flavors.

1F — Paper message Obiyamachi & tonari

A stationery and design shop where you can create custom cards, business cards, and paper goods, even from just one sheet! Perfect for those who love creative paper items.

2F — Donguri Kyowakoku Kochi (Ghibli Store)

A dream come true for Studio Ghibli fans!

This shop is packed with official Ghibli character goods and whimsical items from movies like My Neighbor Totoro and Spirited Away.

© Studio Ghibli

2F — m.i.x! & Ultraman Shop Kochi

From the nostalgic original Ultraman to the latest Ultraman Omega, this shop offers a wide range of character merchandise loved by fans of all ages.

© Tsuburaya Productions Co., Ltd.

2F — Dream Capsule Kochi Avenue

A capsule toy paradise with about 400 gachapon machines!

The lineup changes regularly, so there’s always something new to discover each time you visit.

3F — Zakka ZOO
3F — Mot-Co Men’s Hair Salon Kochi Obiyamachi
3F — AGA Skin Clinic

Facility Information

Avenue Building

Address: 1-13-23 Obiyamachi, Kochi City, Kochi Prefecture

Phone: +81-88-822-4411

Mail: avenue@etude.ocn.ne.jp