Located in the heart of Kochi City, just a short walk from popular landmarks like Kochi Castle and Harimaya Bridge, Hirome Market is the ultimate destination for immersing yourself in Kochi’s unique food culture. Since its opening in 1998, this vibrant spot has become a favorite for both locals and visitors alike.

With nearly 70 shops, including restaurants and souvenir stalls, Hirome Market offers an incredible variety of dishes to savor. Grab something delicious from one of the many food stalls and enjoy your meal at the communal tables scattered throughout the market.

During peak hours, you might share a table with locals or fellow travelers sparking friendly conversation. Don’t be surprised if someone asks, “Where are you from?” or “What have you tried so far?” It’s all part of the Hirome Market charm!

The market opens early, and daytime drinking is a popular pastime among locals, adding to its laid-back, lively atmosphere. From the buzz of shared tables to the aroma of fresh seafood, Hirome Market captures everything that makes Kochi special. 

General Information about Hirome Market

Operating Hours:
Monday–Saturday: 10:00 AM – 11:00 PM
Sunday: 9:00 AM – 11:00 PM
(Note: Hours may vary by shop.)

Closed:
Open year-round, with occasional closures for events like New Year's holidays.

Access:

By Foot: 15 minutes from JR Kochi Station.
By Tram: 3 minutes from the Tosaden tram stop “Ohashidori.”
By Bus: Approximately 40 minutes by bus from Kochi Ryoma Airport.

How to Get to Hirome Market

If you’re walking from the Harimaya Bridge Tourist Bus Terminal, here is the route:

1.  Start at the terminal on the eastern side of downtown Kochi.

2. Head west, passing iconic landmarks like Harimaya Bridge and Kochi Castle.

3. Stroll through the Harimaya Bridge Shopping Street, then continue through Kyomachi Shopping Street and Obiyamachi Shopping Street

4. After about 20 minutes, you will spot Hirome Market on your right.

How to Use Hirome Market

Step-by-Step Guide:

1. Choose your food or drinks from any of the stalls and pay at the counter.
2. Some shops will deliver your food to your table when it is ready. To make it easier, note your table’s location or number (clearly marked on each table).

3. Most stalls only accept cash only, so be sure to have enough yen on hand!

4.When you are done eating, you can either dispose of your items at the designated cleaning areas or simply leave your dishes on the table—market staff will take care of them.

Recommended Foods at Hirome Market

Yairo-tei

What to Try: Katsuo no tataki (seared bonito) and fresh bonito sashimi, paired with izakaya-style dishes.
Hours:
Monday–Saturday 10:00 AM – 9:20 PM
Sunday 9:00 AM – 9:00 PM
Closed: Follows Hirome Market’s irregular closure schedule.

Tsukasa Shokudo

What to Try: Traditional Kochi dishes, including their must-try katsuo no tataki(seared bonito) and other unique local specialties.
Hours:
Monday–Saturday: 11:00 AM – 9:00 PM
Sunday: 9:00 AM – 8:00 PM
Holidays: 10:00 AM – 9:00 PM
Credit Cards: Accepted

Myojinmaru

What to Try: Katsuo no tataki(seared bonito) grilled right in front of you, over straw flames for an unforgettable flavor.
Hours:
Monday–Saturday 11:00 AM – 9:00 PM
Sunday 10:00 AM – 9:00 PM

Yasubee

What to Try: Crispy, bite-sized gyoza dumplings—perfectly paired with a cold beer.
Hours:
Monday–Saturday: 12:00 PM – 9:00 PM
Sunday and Holidays: 11:00 AM – 8:00 PM
Closed: Irregular.

Other Dining Options

Hirome Market is not just about Kochi’s local specialties—it also offers a diverse array of international flavors. From Indian curry to matcha desserts, the market ensures there is something to satisfy every palate.

Souvenirs at Hirome Market

Searching for the perfect gift? Hirome Market offers a wide selection of memorable souvenirs:

• Katsuo (bonito) products, sweet potato snacks (Imo-Kenpi), traditional sweets, condiments, Japanese sake, tea, and yuzu-flavored drinks.
• International eats including Indian curry and matcha desserts, ensuring something for everyone.

Many shops offer English menus or have staff ready to assist, so don’t hesitate to ask!

Tips for Visitors

Many stalls at Hirome Market provide English menus or have English-speaking staff. If you are unsure about something, just ask—locals are happy to help!

Why Visit Hirome Market?

Hirome Market is not just a food court—it’s a lively heart of Kochi’s culture. From chatting with locals to savoring fresh seafood or browsing unique souvenirs, every moment here is a memorable adventure. Grab a seat, try something new, and soak up the vibrant atmosphere of this one-of-a-kind destination.

The post Hirome Market Kochi: Food, Drinks & Local Culture Under One Roof first appeared on [Kochi Prefecture Official]The comprehensive website 'Kochike's 〇〇' provides all sorts of information about Kochi Prefecture..

Here are 7 must-visit spots where you can experience wagyu at its finest.

Yakiniku Hinode (Kochi City)

Hinode is known for buying an entire A5 Wagyu cow (the highest grade of Japanese beef), which means you’ll find both classic cuts and rare parts. Their signature “Kojanto Horumon” (a mix of fresh beef offal) is loved for its juicy, chewy texture.

Don’t miss the limited “Wrapped Beef Tongue”—only 30 servings per day—where thick slices of tongue are wrapped with shiso leaf for a refreshing bite. The cozy interior is perfect for family dinners or date nights.

Info
Address: 1-5-16 Honmachi, Kochi City
Hours: 17:00–23:00 (last order 22:30)
Closed: Mondays

Ogawa Meat Shop Yakiniku (Kochi City)

Run by a butcher shop, Ogawa purchases wagyu by the whole cow, allowing them to serve exceptionally fresh and rare cuts. The highlight is the “Silky Yukke”—thin slices of sirloin with raw egg yolk that melt in your mouth.

Another must-try is the “Phantom Tongue Sashimi”, so tender it practically dissolves as soon as it hits your tongue. Open late into the night, it’s perfect as a second stop after drinks.

Info
Address: 1-1-11 Honmachi, Kochi City
Hours: 17:00–2:00 (Sun–Thu)・17:00–3:00 (Fri, Sat, holidays)
Closed: Irregular

Yakanai Yakiniku Ekubo (Kochi City)

“Yakanai” means not grilled—and this spot takes yakiniku in a new direction. Instead of grilling, beef is served raw or lightly prepared. Their most famous dish is the “Beef Yukke Overflow Bowl”, topped with so much Tosa Akaushi (Kochi’s local wagyu brand, lean but full of flavor) that you can’t even see the rice underneath. It’s the perfect place to taste wagyu’s natural richness in its purest form.

Info
Address: 3F Tokuya Bldg., 1-2-8 Obiyamachi, Kochi City
Hours: 18:00–23:00
Closed: Mon & Thu

Yakiniku Harimaya (Kochi City)

If you’re craving wagyu at lunchtime, Harimaya has you covered. Each cut of beef is paired with its own special sauce, making rice disappear fast when paired with juicy kalbi or tender loin. Their lunch sets are reasonably priced, making it a great stop for travelers looking to enjoy wagyu in the middle of the day.

Info
Address: 1-7-9 Harimayacho, Kochi City
Hours: 11:30–14:00 / 17:00–22:00
Closed: Tuesdays

Wagyu Yakiniku Gokigen-ya (Kochi City)

At Gokigen-ya, you can enjoy Kuroge Wagyu (Japanese Black cattle, the most popular wagyu breed) in a casual and welcoming setting.

From beautifully marbled premium kalbi to leaner cuts, the menu has something for everyone. The name “Gokigen” means “cheerful”—and that’s exactly how you’ll feel when you leave.

Info
Address: 1-9-4 Otesuji, Kochi City
Hours: 17:00–23:00
Closed: Wednesdays

Hei Jo-kan (Kochi City)

A long-standing favorite, Pyeongyang-kan is best known for its luxurious wagyu lunch sets. Choose from salt-seasoned beef tongue, premium kalbi, or tender loin—served with house-made sauces that elevate the flavor even more. It’s a filling, satisfying option for anyone wanting to enjoy wagyu in the middle of the day without breaking the bank.

Info
Address: 4-12 Futaba-Cho, Kochi City
Hours: 11:30–14:00 / 17:00–22:00
Closed: Thursdays

Sumibi Yakiniku Momoya (Konan City)

Hyakka specializes in charcoal-grilled A4 and A5 Wagyu (top-grade Japanese beef). The smoky aroma of the charcoal perfectly matches the natural sweetness of wagyu fat, creating an unforgettable flavor. With its calm, stylish atmosphere, it’s the ideal spot for anyone who wants to take their time savoring top-quality beef.

Info
Address: 761-1 Kishimoto, Kagami Cho, Konan City
Hours: 17:00–23:00
Closed: Irregular

Final Thoughts

Kochi isn’t just about seafood—it’s also a hidden gem for wagyu lovers. From sizzling kalbi to fresh yukke bowls, from family-friendly casual shops to refined charcoal-grilled experiences, these seven restaurants showcase wagyu in all its glory.

So when you visit Kochi, don’t stop at katsuo no tataki. Add wagyu yakiniku to your plans—you’ll leave not just full, but truly amazed.

The post 7 Must-Visit Wagyu Yakiniku Restaurants in Kochi, Japan first appeared on [Kochi Prefecture Official]The comprehensive website 'Kochike's 〇〇' provides all sorts of information about Kochi Prefecture..

Habotan (Downtown Kochi City)

A beloved daytime spot that embodies Kochi’s “drink-at-noon” culture

Why go?

At Habotan, local men confidently start drinking from 12 PM—no awkward glances or hesitation. This scene alone conveys Kochi’s deep love for alcohol. The welcoming atmosphere makes it easy for travelers to join in and feel at home.

What to eat?

・Hormone Nikomi (Beef/Offal Stew)
Rich beef offal simmered in a sweet-savory miso sauce. This hearty dish is easy to enjoy and pairs beautifully with both rice and drinks.

・Assorted Kushikatsu (Deep-Fried Skewers):
A mix of pork, shrimp, quail egg, and veggies coated in a crispy batter. The contrast of crunchy outside and tender inside, dipped in special sauce, awakens the appetite.

Chinchintei (Kochi City)

A laid-back, retro-style bar from the Showa era

Why go?

From the bold “Taishu Sakaba” sign to handwritten notes like “COME to Drink and Smork,” Chinchintei is steeped in nostalgic, old-school charm. With smoking allowed and classic red lanterns, it’s a welcoming, authentic local experience—no fuss, no pressure.

What to eat?

・Ham Katsu (Ham Cutlet):
Thick, juicy ham coated in crispy breadcrumbs. A little mustard and a cold beer make it irresistibly tasty.

・Tako‑san Wiener (Octopus‑Shaped Sausages):
Cute sausage slices cut to look like little octopuses—fun and nostalgic. Serve them with ketchup and mayo.

・“MakeMake Ippai” Shochu:
A glass filled right to the brim with shochu—this generous pour is a signature here.

・Kochi Sake “Keigetsu”:
A fragrant and clean regional sake, great chilled or warmed—perfect with any bar food.

Inakaya (Kochi City)

A hidden gem among side‑dish counter bars—ideal for solo drinkers

Why go?

Tucked away in a narrow alley, Inakaya is a cozy bar known as a haven for solo drinkers. The counter is lined with large plates of seasonal dishes—simple, homemade, and comforting. If you want a quiet drink with good food, this is the place.

What to eat?

・Assorted Daily Side Dishes:
A variety of simmered, seasoned, and stir-fried items made with local produce—each small dish shows careful home-style cooking.

・Imakara(Japanese mountain yam Okonomiyaki):
Thin pancake made from grated Japanese mountain yam with sauce or soy—perfect as a light snack.

Senki (Kochi City)

A neighborhood favorite featuring local seafood and Kochi flavors

Why go?

Senki focuses on local ingredients and traditional Kochi cooking methods. More frequented by locals than tourists, it’s one of the best places to taste authentic regional dishes. Some menu names are local dialect—it adds to the experience!

What to eat?

・Hadaka‑chan (Shellfish Dish):
Local shellfish served either boiled or grilled with a strong ocean flavor and firm texture.

・Himeichi‑no Fry:
Deep-fried local white fish with a light, delicate batter—soft, moist interior, crispy exterior.

Tanishi (Kochi City)

A comforting last-stop Izakaya specializing in egg dishes and ochazuke

Why go?

Tanishi specializes in ochazuke (rice with broth), but its charm lies in high-quality cooking and comforting flavors. It’s a favorite for locals winding down their night.

What to eat?

・Dashimaki Tamago (Rolled Omelet):
Fluffy on the outside, soft and slightly runny inside. Lightly seasoned to highlight the egg’s natural sweetness.

・Ochazuke Variations:
Warm broth poured over rice, topped with options like pickled plum, salmon, or bonito—simple and soothing. Their bonito ochazuke is a must-try for local flavor.

Tosa (Kochi City)

A hidden underground bar with quiet charm and solid late‑night eats

Why go?

Tosa is a basement gem hidden in a residential area by the Kagami River. It’s understated, but once inside, you’ll find a warm bar counter and friendly service. Open late, it’s perfect for a nightcap or late dinner—locals welcome anyone with their peaceful vibe.

What to eat?

・Assorted Sashimi:
Fresh local fish, beautifully sliced and served with soy and wasabi—quality varies daily.

・Seasonal Small Dishes:
Daily changing side dishes—vinegared items, simmered dishes, and more, all designed to pair with alcohol.

Nakahira (Shimanto City)

Why go?

Nakahira sits in Shimanto’s Tenjinbashi shopping street. Chef Nakahira, a down-to-earth local, is known for his dedication to his ingredients. From ultra-fresh bonito to wild-caught eel, each dish feels like it could only come from here.

What to eat?

・Ultra-Fresh Bonito Sashimi:
Bonito so fresh it’s almost chewy, with an intense flavor and slight iron taste.

・Grilled Wild Eel
From the Shimanto River, this eel is firm, collagen-rich, and clean in flavor.

・Torikawa Gyoza (Chicken Skin Dumplings) :
Juicy filling wrapped in crispy chicken skin—a local favorite.

Hotabe (Shimanto City)

A modern youth-friendly tavern digging into local ingredients

Why go?

A newer spot in Shimanto’s Tenjinbashi market street, Horitabe is lively and youthful. Its name means “digging into food,” and it shows—in the carefully sourced local ingredients and creative dishes.

What to eat?

・Fresh Bonito Sashimi:
it’s rare and delicious.

・Potato Salad with Tobiko:
Creamy potatoes with cucumber crunch, topped with flying fish roe for texture and color.

・Margherita Pizza with Whitebait:
A light pizza topped with local baby sardines, cheese, and tomatoes—a fun local twist.

Sake to Sakana Hinata (Kochi City)

A sake-lover’s dream with thoughtfully paired small dishes

Why go?

Down a quiet residential street, Hinata is a haven for sake lovers. No flashy brands here—just around 20 carefully chosen rich, rice-forward sakes served warm. The owner judges warm-temperature by smell, not thermometer!

What to eat?

・Kawari Yakko (Tofu with Crispy Shrimp):
Soft tofu with crispy dried shrimp and green onions, drizzled with hot oil—for contrast in texture and flavor.

・17‑Day Aged Swordfish:
Richly flavored and slightly acidic, perfect with warm sake.

・Spiced Boiled Peanuts:
Seasoned with cardamom and star anise, cleansing the palate.

WA BAR KIRI (Tosa City)

A friendly sake bar where the owner feels like family

Why go?

Owner Kazuyo Adachi left her job at the tourism association to open Kiri in her hometown. Named after a favorite old bar, it focuses on Kameizumi sake and homestyle snacks she prepares for herself and her customers. Her warm, relaxed spirit makes you feel like visiting an old friend’s home.

What to eat?

・Kameizumi Sake Flight:
Includes the cloudy (“nigori”) sake—fruity, sweet, and balanced—great fun to taste different varieties.

・Smoked Radish Potato Salad:
Tangy and smoky, with a crunchy bite.

・Sweet‑Soy Braised Baby Ayu with Sansho :
Braised with sansho pepper; deeply sweet and melts in your mouth—best with warm sake.

・Stuffed Green Pepper:
Earthy, juicy, comforting—just like a home-cooked meal.

Exploring Kochi’s Izakayas

We’ve introduced 10 local izakayas where you can experience the heart and soul of Kochi — where locals gather, good drinks flow, and simple yet satisfying dishes bring people together. These places offer a taste of everyday life that no sightseeing spot can match.

Next time you’re in Kochi, why not step into one of these humble taverns? You might just find yourself sharing laughs with the person next to you — and walk away with memories to savor long after your journey ends.

The post Kochi’s Hidden Izakayas Culture: 10 Places Where the Locals Go first appeared on [Kochi Prefecture Official]The comprehensive website 'Kochike's 〇〇' provides all sorts of information about Kochi Prefecture..

Katsuo no Tataki (Seared Bonito)

As Kochi’s signature dish, katsuo no tataki features fresh bonito seared over burning straw, leaving the inside deliciously rare. This traditional cooking method enhances the fish's natural flavor, making it a beloved local specialty.

Why It’s Delicious

• Made with premium bonito carried by the Kuroshio Current, ensuring unparalleled freshness.
• The straw-searing process impacts a rich, smoky aroma while keeping the interior tender.
• Served with an array of garnishes including garlic and onions, and paired with salt or ponzu sauce for a burst of flavor.

Inaka Sushi (Rustic Sushi)

Unlike the more familiar nigiri sushi, Kochi’s inaka sushi highlights the resourcefulness of its mountain communities by using locally grown vegetables as the main ingredients.

Why It’s Unique

• Originated in mountainous regions where fresh seafood was scarce.
• Sushi rice is flavored with Kochi’s signature yuzu juice, offering a refreshing tang.
• Toppings feature seasonal vegetables like shiitake mushrooms, lotus root stems, and myoga ginger, showcasing local flavors.

Tosa Akaushi (Tosa Red Wagyu)

Tosa Akaushi is a rare breed of wagyu beef raised in Kochi’s lush pastures. Renowned for its lean yet flavorful meat, it offers a healthier alternative for wagyu lovers.

Why It’s Special

• Features a bold and deeply satisfying red meat flavor.
• Contains less fat than other wagyu varieties, making it a lighter and healthier choice.
• Highly sought-after due to its limited production and exclusivity.

Nabeyaki Ramen

This unique ramen is served in a traditional earthenware pot, which keeps it hot and flavorful until the very last bite.

Why It’s Memorable

• The clay pot retains heat, ensuring every warm and satisfying meal.
• Features a light soy-based chicken broth, perfectly balanced with toppings like chicken, green onions, raw egg, and fish cake.
• Each shop adds its own creative twist to this Kochi classic.

Yatai Gyoza (Dumplings)

A beloved late-night snack in Kochi, these bite-sized dumplings are a staple at cozy food stalls, perfect for after an evening of drinks.

Why It Stands Out

• Cooked to perfection with a crispy, golden-brown exterior.
• Small and snackable, making them the ideal treat to enjoy after a few drinks.
• Many stalls stay open late, creating a relaxed spot for a midnight treat.

Yuzu Products

As one of Japan’s largest producers of yuzu, Kochi showcases this fragrant citrus fruit in a wide variety of dishes and products.

Why Yuzu is Special

• Its juice serves as a substitute for vinegar, including in sushi rice.
• Combined with soy sauce to create ponzu, a versatile condiment perfect for dishes like katsuo no tataki.
• Used in drinks, candies, and desserts, yuzu imparts a refreshing citrus note to every bite or sip.

Unagi (Freshwater Eel)

Kochi’s rivers, including the renowned Shimanto River, are home to wild eels, a regional delicacy. The prefecture also excels in eel farming, ensuring this dish is available year-round.

Why You’ll Love It

• Prepared jiyaki style (grilled over charcoal without steaming), creating a perfectly crispy skin.
• Coated with a sweet and savory soy-based sauce that complements the tender eel.
• While wild eel is a seasonal treat, Kochi’s farmed eel is equally delicious and readily available.

Tosa Sake (Local Sake)

No meal in Kochi is complete without Tosa sake. Renowned for its dry, crisp profile, this sake perfectly complements the region’s flavorful cuisine.

Why Tosa Sake Shines

• Its clean, dry flavor enhances dishes like katsuo no tataki.
• Crafted with Kochi’s high-quality water, resulting in a smooth and refined finish.
• Enjoyed alongside traditional foods, sake is deeply embedded in Kochi’s dining culture.

A Unique Culinary Adventure Awaits!

Kochi’s food scene offers a delightful fusion of fresh seafood, locally sourced ingredients, and the heartfelt hospitality of its people. From the smoky aroma of katsuo no tataki to the vibrant tang of yuzu, every bite is a journey into Kochi’s rich heritage. Whether indulging in late-night gyoza or pairing your meal with the crisp flavors of Tosa sake, Kochi guarantees a dining experience you will never forget.

The post 8 Must-Try Local Delicacies in Kochi: A Culinary Journey Through Nature and Tradition first appeared on [Kochi Prefecture Official]The comprehensive website 'Kochike's 〇〇' provides all sorts of information about Kochi Prefecture..